Like so many things in life, there is a season for everything…turn, turn, turn….including your business. Sometimes your business is smoking hot and other times your business is in famine mode.

We’re already a few weeks into summer, which is a common time for customer behaviors to change. If this time of year doesn’t affect your business, when do you see the peaks and valleys? Understanding the seasonal changes to your business is crucial. Being able to identify your peaks to take advantage of them or recognize slower periods to see what changes you need to make could mean all the difference to your bottom line.

Also on this episode:

• Authenticity / LinkedIn / WWRN – Are you using LinkedIn to connect to the right people to do business with? Mel Ripp, owner of Peapod Marketing and PR Consulting is here to talk to us all about what sets people apart on LinkedIn. Mel discusses the differences between telling vs. teaching, and why knowing which one you are doing could mean a major shift in how you are standing out.
• Success / Business Growth – Melissa Blair, CEO and founder of Cultivating Sales is back with us and today she is sharing how success led to some new problems for her company. Wait, what!? Hear how it all went down and what Melissa learned in the process.
• Celebration / Burnout – We’re celebrating with Elzie Flenard III, The Mayor of Podcast Town on the publication of his new book, Flame Starter: The Art of Self-Mastery.

The Idea Collective

Tired of working on your small business all by yourself? Wish you could have allies and partners willing to answer your questions, pick you up when you’re struggling and celebrate when you’re winning? Check out the international small business community that is working together to beat the odds and achieve their small business goals: The Idea Collective Small Business Incubator.

Be our Guest

And, we’d love to have you on the Pat Miller Show. Use the booking link below.